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South Korea's online shopping rose 7.3% in August

South Korea's online shopping transactions rose 7.3% year over year to KRW 24.21 trillion in August. Mobile shopping reached KRW 18.90 trillion, while its share of the total fell 1.1 percentage points in a year.

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The Ministry of Data and Statistics put online shopping transactions at KRW 24.2118 trillion in August 2026, up 7.3% from a year earlier. Mobile shopping increased 5.8% to KRW 18.9021 trillion.

Mobile transactions accounted for 78.1% of online sales, down from 79.2% in August 2025. Year-over-year growth included 9.8% for food and beverages, 7.6% for food services and 8.7% for travel and transport services; clothing transactions fell 4.4%. Values are nominal.

Data

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Online shopping indicators

South Korea's online shopping transaction values for August 2026.

Online shopping transaction value
24.212 trillion KRW
2026-08 · Observed
Mobile shopping transaction value
18.902 trillion KRW
2026-08 · Observed
Mobile share of online shopping
78.1 percent
2026-08 · Observed
Mobile share in the same month a year earlier
79.2 percent
2025-08 · Observed
Methodology

The ministry's nominal transaction values and year-over-year changes are transcribed. The share change is expressed in percentage points: 78.1% minus 79.2% equals -1.1 percentage points.

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  • Republic of Korea · Republic of Korea · Place role: Coverage · Place type: Country or area · Location precision: Regional
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