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Digital 2027 report estimates 3.24 billion monthly generative AI users

Meltwater and We Are Social estimate that 38.9% of the world’s population used generative AI tools in the past month.

Newsverum · Source brief1 min read

Event / data period: 2026-10-21

Published: · Updated:

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Meltwater and We Are Social released their Digital 2027 report on 21 October, estimating 3.24 billion active monthly users of generative AI tools, or 38.9% of the global population. The report says the estimated number rose 57.2% over the previous 12 months, adding 1.2 billion users.

The same report estimates 5.81 billion social-media user identities, equal to 69.9% of the world population, and says the total increased 2.7% year over year. These are estimates assembled for the report, not a direct census of unique people; its headline social-media figure counts user identities.

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Digital 2027 report estimates 3.24 billion monthly generative AI users

  1. · Occurred

    Digital 2027 report estimates 3.24 billion monthly generative AI users

    Meltwater and We Are Social released their Digital 2027 report on 21 October, estimating 3.24 billion active monthly users of generative AI tools, or 38.9% of the global population. The report says the estimated number rose 57.2% over the previous 12 months, adding 1.2 billion users.

Methodology

Based on the source announcement; no outcomes beyond those stated are asserted.

Updated:

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Key figures

Report estimates of global digital use

Monthly user counts and population shares estimated and compiled for the Digital 2027 report. The social-media measure counts user identities, not unique people.

Monthly active generative-AI users
3.24 billion people
2026-10 · Estimate
Estimated share of world population using generative AI
38.9 percent
2026-10 · Estimate
Social-media user identities
5.81 billion
2026-10 · Estimate
Share of world population represented by social-media user identities
69.9 percent
2026-10 · Estimate
Methodology

Current global estimates in Digital 2027, released on 21 October 2026, rather than forecasts for 2027. The AI measure estimates monthly active users; the social-media measure counts user identities rather than unique people.

Updated:

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Structured coverage

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Taxonomy version: IPTC Media Topics 2026-Q2

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