# Reply launches AI-coordinated immersive experience in Turin > Its first format, AQUA, combines dining, storytelling and real-time changes to projection, sound and lighting. - Canonical URL: https://newsverum.com/en/news/reply-immersive-experience-aqua-ai-room-turin-2026 - Publisher: Newsverum - Section: Technology - Country: Italy - Published: 2026-10-21T14:02:44+00:00 - Updated: 2026-10-21T14:02:44+00:00 - Event / data period: 2026-10-21 - Other editions: [Türkçe](https://newsverum.com/tr/news/reply-immersive-experience-aqua-ai-room-turin-2026.md), [العربية](https://newsverum.com/ar/news/reply-immersive-experience-aqua-ai-room-turin-2026.md), [Français](https://newsverum.com/fr/news/reply-immersive-experience-aqua-ai-room-turin-2026.md), [Español](https://newsverum.com/es/news/reply-immersive-experience-aqua-ai-room-turin-2026.md), [Deutsch](https://newsverum.com/de/news/reply-immersive-experience-aqua-ai-room-turin-2026.md), [Português](https://newsverum.com/pt/news/reply-immersive-experience-aqua-ai-room-turin-2026.md) Reply announced Reply Immersive Experience on 21 October, describing a multisensory room where AI orchestration coordinates 360-degree projections, spatial audio and lighting. Voice interaction lets participants explore content and influence how scenarios develop within options set for each format. Reply said the first format, AQUA by Christian Mandura, was due to debut at the Buonissima event in Turin on 21 October as a six-act dining and storytelling performance. The company said AI also contributed to the menu through a collaboration between chef Christian Mandura and GenAI Cooking; it described the room as a platform for future product presentations, retail and design configurations, events and performances. ## Data ### Reply launches AI-coordinated immersive experience in Turin Methodology: Based on the source announcement; no outcomes beyond those stated are asserted. | date | label | description | status | |---|---|---|---| | 2026-10-21 | Reply launches AI-coordinated immersive experience in Turin | Reply said the first format, AQUA by Christian Mandura, was due to debut at the Buonissima event in Turin on 21 October as a six-act dining and storytelling performance. The company said AI also contributed to the menu through a collaboration between chef Christian Mandura and GenAI Cooking; it described the room as a platform for future product presentations, retail and design configurations, events and performances. | scheduled | Sources: · Download data: [JSON](https://newsverum.com/api/v1/articles/reply-immersive-experience-aqua-ai-room-turin-2026/data/announcement?lang=en&format=json) · [CSV](https://newsverum.com/api/v1/articles/reply-immersive-experience-aqua-ai-room-turin-2026/data/announcement?lang=en&format=csv) ## Sources - [Reply S.p.A.]() (Source checked: 2026-10-21; Published: 2026-10-21) --- Cite the canonical URL above. [Editorial standards and corrections](https://newsverum.com/en/editorial)