# Marathon travel projects draw more foreign runners to Chinese cities

> Taiyuan’s 2026 race had nearly 100 foreign entrants from 12 countries and regions; Shanghai’s tourism-runner program grew to 585 participants in 2025.

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- Section: Business
- Country: China
- Published: 2026-10-25T11:17:04+00:00
- Updated: 2026-10-25T11:17:04+00:00
- Event / data period: 2026-10-25
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Chinese road races are attracting runners who combine competition with city visits, according to Xinhua reporting published October 25. The report followed Japanese runner Himiko Izumi as she traveled to Tianjin for its marathon and described earlier trips to Taiyuan and Baotou. Organizers and local sources cited by Xinhua provided participation figures, but no spending or visitor-revenue totals.

Taiyuan Marathon organizers said nearly 100 foreign runners from 12 countries and regions took part in the 2026 event, with the count rising year by year. That is a count of foreign runners in the event, not a share of all entrants; the report does not give the total field size. In September, 18 students from Pakistan, Russia, Tajikistan, Yemen and Vietnam joined a separate 10-kilometre race in Anze County, Shanxi, and visited local cultural sites during the trip.

Shanghai’s figures describe two different groups. The 2025 Shanghai Marathon had 23,000 runners, and the city reported that international runners made up 13.3 percent of that race field. Separately, the Shanghai Marathon’s International Tourism Partner project recruited 585 runners in 2025, up from 32 in 2024; those project participants came from 26 countries and regions. The 585 are program recruits, not the total number of foreign runners at the marathon.

The tourism-partner project connects race participation with travel planning and city experiences. Runners interviewed by Xinhua described visiting museums, cycling near Chagan Lake and exploring local heritage around their races. These are individual examples, not evidence that every entrant extended a stay or bought a travel package. Xinhua did not report hotel nights, transport spending, ticket revenue or the project’s economic impact.

Event organizers and local officials have framed the races as opportunities for international visitors to experience cities beyond the course. In the report, a Shanxi University professor said mass-participation events and improved organization can give foreign residents and visitors a way to explore local culture. The article provides runner counts and examples of activities, but no survey measuring what motivated participants or how much they spent.

## Data

### Foreign participation in selected Chinese road-race tourism programs

Event entrants, the Shanghai Marathon international-runner share and International Tourism Partner program recruitment are measured separately.

Methodology: Xinhua reports nearly 100 foreign runners from 12 countries and regions at Taiyuan Marathon 2026. Shanghai city sources report 23,000 runners at the 2025 Shanghai Marathon and a 13.3 percent international-runner share. Separately, Xinhua reports that the Shanghai Marathon International Tourism Partner project recruited 32 runners in 2024 and 585 in 2025 from 26 countries and regions. The program count is not the total foreign-runner count for the race; no travel spending or tourism revenue is measured. “Nearly 100” remains approximate.

| label | value | unit | period | basis | value_qualifier |
|---|---|---|---|---|---|
| Foreign runners at Taiyuan Marathon 2026 | 100 | people | 2026 | observed | approximate |
| International runners as share of the 2025 Shanghai Marathon field | 13.3 | percent | 2025 | observed |  |
| Shanghai Marathon International Tourism Partner project recruits | 32 | people | 2024 | observed |  |
| Shanghai Marathon International Tourism Partner project recruits | 585 | people | 2025 | observed |  |

Sources: <https://english.news.cn/20261025/597b211196a54bbe9e5d01acbee77d78/c.html>, <https://www.sx.news.cn/20261003/2c12e84ec3b845d0ad5dd98ef9ceba06/c.html>, <https://www.news.cn/sports/20251201/f583a31274744b95b3c0be3449b73c22/c.html>, <https://english.shanghai.gov.cn/en-SportsEvents/20251130/49c6844fe78b4bd68243d80aa3cf308d.html>, <https://www.shanghai.gov.cn/nw4411/20251201/db63861dbd4c4b5e90a86729517aee84.html> · Download data: [JSON](https://newsverum.com/api/v1/articles/china-marathon-travel-project-expands-foreign-runner-participation-2026/data/taiyuan-and-shanghai-marathon-tourism-participation?lang=en&format=json) · [CSV](https://newsverum.com/api/v1/articles/china-marathon-travel-project-expands-foreign-runner-participation-2026/data/taiyuan-and-shanghai-marathon-tourism-participation?lang=en&format=csv)

## Sources

- [Xinhua English report on marathon tourism among foreign residents and visitors in China](<https://english.news.cn/20261025/597b211196a54bbe9e5d01acbee77d78/c.html>) (Source checked: 2026-10-25; Published: 2026-10-25)
- [Xinhua Chinese-language report on marathon tourism among foreign runners](<https://www.sx.news.cn/20261003/2c12e84ec3b845d0ad5dd98ef9ceba06/c.html>) (Source checked: 2026-10-25; Published: 2026-10-03)
- [Xinhua report on Shanghai Marathon international tourism partner project](<https://www.news.cn/sports/20251201/f583a31274744b95b3c0be3449b73c22/c.html>) (Source checked: 2026-10-25; Published: 2025-12-01)
- [Shanghai Municipal Government English report on the 2025 Shanghai Marathon](<https://english.shanghai.gov.cn/en-SportsEvents/20251130/49c6844fe78b4bd68243d80aa3cf308d.html>) (Source checked: 2026-10-25; Published: 2025-11-30)
- [Shanghai Municipal Government report republishing 13.3 percent international-runner share](<https://www.shanghai.gov.cn/nw4411/20251201/db63861dbd4c4b5e90a86729517aee84.html>) (Source checked: 2026-10-25; Published: 2025-12-01)

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