# BigQuery adds daily token quotas for generative AI functions

> Google Cloud made daily token quotas generally available for BigQuery functions that invoke language models from SQL. AI.GENERATE, AI.GENERATE_TEXT, AI.CLASSIFY, AI.IF and related generation functions are covered. Administrators can set project and per-user ceilings to contain token use in large analytical queries.

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- Publisher: Newsverum
- Section: Technology
- Published: 2026-10-15T21:30:20+00:00
- Updated: 2026-10-15T21:30:20+00:00
- Event / data period: 2026-10-14
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Project defaults are 200 billion input and 20 billion output tokens per day; per-user defaults are 150 billion input and 15 billion output. Use aggregates across regions, and reasoning tokens count as output. Embedding functions are excluded. Administrators can change the limits in the console without a support case.

## Data

### BigQuery adds daily token quotas for generative AI functions

Google Cloud made daily token quotas generally available for BigQuery functions that invoke language models from SQL. AI.GENERATE, AI.GENERATE_TEXT, AI.CLASSIFY, AI.IF and related generation functions are covered. Administrators can set project and per-user ceilings to contain token use in large analytical queries. Project defaults are 200 billion input and 20 billion output tokens per day; per-user defaults are 150 billion input and 15 billion output. Use aggregates across regions, and reasoning tokens count as output. Embedding functions are excluded. Administrators can change the limits in the console without a support case.

Methodology: Reported values and benefits are attributed to the source; no independent measurement was made.

| date | label | description | status |
|---|---|---|---|
| 2026-10-14 | BigQuery adds daily token quotas for generative AI functions | Google Cloud made daily token quotas generally available for BigQuery functions that invoke language models from SQL. AI.GENERATE, AI.GENERATE_TEXT, AI.CLASSIFY, AI.IF and related generation functions are covered. Administrators can set project and per-user ceilings to contain token use in large analytical queries. Project defaults are 200 billion input and 20 billion output tokens per day; per-user defaults are 150 billion input and 15 billion output. Use aggregates across regions, and reasoning tokens count as output. Embedding functions are excluded. Administrators can change the limits in the console without a support case. | occurred |

Sources: <https://cloud.google.com/blog/products/data-analytics/using-bigquerys-generative-ai-cost-management-features> · Download data: [JSON](https://newsverum.com/api/v1/articles/bigquery-adds-daily-token-quotas-for-generative-ai-sql/data/source-report?lang=en&format=json) · [CSV](https://newsverum.com/api/v1/articles/bigquery-adds-daily-token-quotas-for-generative-ai-sql/data/source-report?lang=en&format=csv)

## Sources

- [Google Cloud](<https://cloud.google.com/blog/products/data-analytics/using-bigquerys-generative-ai-cost-management-features>) (Source checked: 2026-10-15; Published: 2026-10-14)

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