{"article_url":"https://newsverum.com/ar/news/forrester-2027-b2c-ai-costs-staffing-content-forecasts","block":{"description":{"ar":"تتوقع Forrester لعام 2027 أن يقلص قادة التسويق للمستهلكين ثلث مبادرات الذكاء الاصطناعي مع جعل التسعير حسب الاستخدام تفاعلات الوكلاء والمحتوى المُنشأ مدفوعة. كما تتوقع زيادة 20% في فرق تجربة العملاء وتركيزاً متجدداً على المحتوى البشري.","de":"Für 2027 erwartet Forrester, dass B2C-Marketingverantwortliche ein Drittel ihrer KI-Initiativen zurückfahren, da Agenteninteraktionen und generierte Inhalte nutzungsbasiert abgerechnet werden. Zudem prognostiziert die Firma 20 % mehr CX-Personal und eine erneute Priorisierung menschlich erstellter Inhalte.","en":"Its 2027 predictions say B2C marketing leaders will scale back one-third of AI initiatives as usage-based pricing makes agent activity and generated content billable. Forrester also expects a 20% increase in CX staffing and renewed emphasis on human-generated content.","es":"Para 2027, Forrester prevé que los responsables de marketing B2C recortarán un tercio de las iniciativas de IA al cobrarse por uso las interacciones de agentes y el contenido generado. También prevé un aumento del 20% en personal de experiencia del cliente y más atención al contenido creado por personas.","fr":"Pour 2027, Forrester prévoit que les responsables marketing B2C réduiront d’un tiers leurs initiatives IA, les interactions d’agents et les contenus générés étant facturés à l’usage. Le cabinet prévoit aussi une hausse de 20 % des effectifs CX et un regain d’intérêt pour les contenus produits par des humains.","pt":"Para 2027, a Forrester prevê que líderes de marketing B2C reduzam um terço das iniciativas de IA, pois interações de agentes e conteúdo gerado serão cobrados por uso. A empresa também prevê aumento de 20% na equipe de experiência do cliente e renovada prioridade ao conteúdo feito por pessoas.","tr":"2027 öngörülerinde kullanım başına fiyatlama nedeniyle ajan faaliyetleri ve üretilen içerik ücretlendikçe B2C pazarlama liderlerinin yapay zekâ girişimlerinin üçte birini daraltacağı belirtiliyor. Forrester ayrıca müşteri deneyimi kadrolarında %20 artış ve insan üretimi içeriğe yeniden ağırlık verilmesini öngörüyor."},"id":"forecasts-2027","items":[{"basis":"forecast","label":{"ar":"الزيادة المتوقعة في التوظيف بمجال تجربة العملاء عام 2027","de":"Prognostizierter Anstieg der CX-Belegschaft 2027","en":"Forecast rise in customer-experience staffing in 2027","es":"Aumento previsto del personal de experiencia del cliente en 2027","fr":"Hausse prévue des effectifs de l’expérience client en 2027","pt":"Aumento previsto da equipe de experiência do cliente em 2027","tr":"2027’de müşteri deneyimi kadrolarındaki tahmini artış"},"measure":{"aggregation":"rate","frequency":"annual","geography":"world","id":"forrester-b2c-cx-staffing-growth-2027","periodRole":"reference-period","unitCode":"percent"},"period":"2027","unit":"percent","value":20},{"basis":"forecast","label":{"ar":"الحصة المتوقعة للعلامات التجارية التي ستعيد أولوية المحتوى البشري عام 2027","de":"Prognostizierter Anteil der Marken mit Priorität für menschliche Inhalte 2027","en":"Forecast share of brands reprioritizing human-generated content in 2027","es":"Proporción prevista de marcas que priorizarán el contenido humano en 2027","fr":"Part prévue des marques replaçant le contenu humain au premier plan en 2027","pt":"Parcela prevista de marcas que priorizarão conteúdo humano em 2027","tr":"İnsan üretimi içeriği yeniden önceliklendirecek markaların 2027 tahmini payı"},"measure":{"aggregation":"rate","frequency":"annual","geography":"world","id":"forrester-b2c-human-content-priority-2027","periodRole":"reference-period","unitCode":"percent"},"period":"2027","unit":"percent","value":50}],"methodology":{"ar":"القيم توقعات Forrester المنشورة في 21 أكتوبر 2026 لعام 2027 وليست نتائج فعلية. أُبقي توقع الثلث بصياغته النصية ولم يُحوّل إلى نسبة مصطنعة.","de":"Werte aus Forresters Prognosen für 2027 vom 21. Oktober 2026, keine realisierten Ergebnisse. Die Ein-Drittel-Prognose bleibt ausgeschrieben und wird nicht in einen erfundenen Prozentwert umgerechnet.","en":"Values are Forrester’s 21 October 2026 forecasts for 2027, not realized outcomes. The one-third forecast is kept in prose rather than converted to an invented percentage.","es":"Valores de las previsiones de Forrester para 2027 publicadas el 21 de octubre de 2026, no resultados realizados. La previsión de un tercio se mantiene en prosa, sin convertirla en un porcentaje inventado.","fr":"Valeurs issues des prévisions 2027 publiées par Forrester le 21 octobre 2026, et non résultats réalisés. La prévision d’un tiers reste formulée en toutes lettres, sans conversion en pourcentage inventé.","pt":"Valores das previsões da Forrester para 2027 publicadas em 21 de outubro de 2026, não resultados realizados. A previsão de um terço permanece em texto e não é convertida em percentual inventado.","tr":"Değerler Forrester’ın 21 Ekim 2026 tarihli 2027 öngörüleridir; gerçekleşmiş sonuçlar değildir. Üçte bir öngörüsü kaynakta sözel olarak verildiğinden yapay bir yüzdeye çevrilmemiştir."},"sourceUrls":["https://www.forrester.com/press-newsroom/forresters-2027-b2c-marketing-cx-and-digital-predictions-rising-ai-costs-will-force-b2c-leaders-to-scale-back-a-third-of-ai-initiatives/"],"title":{"ar":"Forrester تقول إن ارتفاع تكاليف الذكاء الاصطناعي سيدفع شركات المستهلكين إلى تقليص المبادرات","de":"Forrester erwartet, dass steigende KI-Kosten B2C-Initiativen einschränken","en":"Forrester says rising AI costs will lead B2C firms to scale back initiatives","es":"Forrester prevé que el aumento de los costes de IA reducirá iniciativas B2C","fr":"Forrester prévoit que la hausse des coûts de l’IA réduira les initiatives B2C","pt":"A Forrester prevê que o aumento dos custos de IA reduzirá iniciativas B2C","tr":"Forrester, artan yapay zekâ maliyetlerinin B2C şirketlerini girişimlerini daraltmaya yönelteceğini söylüyor"},"type":"metrics","updatedAt":"2026-10-21T15:21:23Z"},"version":1}