{"article":{"annotation":{"article_id":"forrester-2027-b2b-ai-agents-purchase-decisions","available_at":"2026-10-21T15:31:27.225237Z","geography_revision":"ef6ee0010dda5fe7b240fd514749b43e214c57da73222d2e40ec83b276dd0977","id":"8c82b28bd082a2120a3e1192ec640cd26faa05dac357ada3f096e012e17ccf14","input_sha256":"50ae3d35fb805a8b4d2719e28372a37a29378a518e50b453aa4dde2748464b0d","limitations":["Rule-derived subjects are candidates, not verified editorial labels or calibrated model probabilities.","Coverage is distinct from event location. Unknown country/city/coordinates remain absent; no automatic geocoding.","Article geometries keep their stated precision and methodology; reproducing them is not independent coordinate verification."],"method":"controlled-rules-v1","places":[],"rules_sha256":"fb5ad3c27c91cb840f7a0a05f7f64a5cb26ad0374409ff9457f277c7092e22b4","schema_version":1,"subjects":[{"concept_id":"medtop:20000349","confidence":null,"confidence_method":null,"evidence":[{"field":"category+topics","language":"en","note":"Preserved editorial category/topic; broad candidate only","source_urls":["https://www.forrester.com/press-newsroom/forresters-2027-b2b-go-to-market-predictions-ai-agents-will-influence-75-of-b2b-purchase-decisions/"]}],"method":"controlled-rules-v1","rule_id":"business-broad","status":"candidate"},{"concept_id":"medtop:20001298","confidence":null,"confidence_method":null,"evidence":[{"field":"en.title+en.summary","language":"en","note":"Subject suggested from the title or summary: AI","source_urls":["https://www.forrester.com/press-newsroom/forresters-2027-b2b-go-to-market-predictions-ai-agents-will-influence-75-of-b2b-purchase-decisions/"]}],"method":"controlled-rules-v1","rule_id":"artificial-intelligence","status":"candidate"}],"taxonomy_revision":"1f2db31d811fca07e99b16d402c10e2cc2965c9df1c7b41d9be348b40a24e7fb","taxonomy_version":"IPTC Media Topics 2026-Q2"},"api_url":"https://newsverum.com/api/v1/articles/forrester-2027-b2b-ai-agents-purchase-decisions?lang=en","category":"business","content":{"key_points":[],"paragraphs":["Forrester published its 2027 B2B go-to-market predictions on 21 October, forecasting that AI agents will influence 75% of B2B purchase decisions. The firm expects buyers to use agents for supplier discovery, information gathering and contract-renewal analysis, while autonomous buying remains concentrated in high-volume, low-risk, repeatable purchases.","Forrester also predicts that buyers will double human interactions to validate AI-generated recommendations, and that two-thirds of providers will lose deals when buyers cannot verify claims. These are the research firm’s forecasts for 2027, not observed buying outcomes."],"sections":[]},"corrections":[],"country":null,"data":{"blocks":[{"description":{"ar":"تقول توقعات Forrester لعام 2027 إن المشترين من الشركات سيستخدمون الوكلاء في بحث الموردين وتقييمهم. وتتوقع الشركة أيضاً أن يضاعف المشترون تفاعلهم البشري للتحقق من توصيات الذكاء الاصطناعي.","de":"Forresters Ausblick für 2027 zufolge nutzen Geschäftskunden Agenten bei der Suche und Bewertung von Anbietern. Das Unternehmen erwartet außerdem, dass Käufer zur Prüfung von KI-Empfehlungen doppelt so viele Gespräche mit Menschen führen.","en":"Forrester’s 2027 outlook says business buyers will use agents throughout supplier research and evaluation. The firm also expects buyers to double human interactions to validate AI recommendations.","es":"Las previsiones de Forrester para 2027 indican que los compradores empresariales usarán agentes para investigar y evaluar proveedores. La firma también prevé que duplicarán las interacciones humanas para validar recomendaciones de IA.","fr":"Les prévisions 2027 de Forrester indiquent que les acheteurs professionnels utiliseront des agents pour rechercher et évaluer les fournisseurs. Le cabinet prévoit aussi qu’ils doubleront les échanges humains pour vérifier les recommandations de l’IA.","pt":"A previsão da Forrester para 2027 diz que compradores empresariais usarão agentes para pesquisar e avaliar fornecedores. A empresa também prevê que eles duplicarão as interações humanas para validar recomendações de IA.","tr":"Forrester’ın 2027 öngörüsüne göre işletme alıcıları tedarikçi araştırması ve değerlendirmesi boyunca ajanlardan yararlanacak. Firma, alıcıların yapay zekâ önerilerini doğrulamak için insanlarla etkileşimlerini iki katına çıkaracağını da öngörüyor."},"id":"forecasts-2027","items":[{"basis":"forecast","label":{"ar":"التأثير المتوقع لوكلاء الذكاء الاصطناعي في قرارات الشراء بين الشركات عام 2027","de":"Prognostizierter Einfluss von KI-Agenten auf B2B-Kaufentscheidungen 2027","en":"Forecast influence of AI agents on B2B purchase decisions in 2027","es":"Influencia prevista de agentes de IA en decisiones de compra B2B en 2027","fr":"Influence prévue des agents IA sur les décisions d’achat B2B en 2027","pt":"Influência prevista de agentes de IA nas decisões de compra B2B em 2027","tr":"2027 B2B satın alma kararlarında yapay zekâ ajanlarının tahmini etkisi"},"measure":{"aggregation":"rate","frequency":"annual","geography":"world","id":"forrester-b2b-ai-agent-purchase-influence-2027","periodRole":"reference-period","unitCode":"percent"},"period":"2027","unit":"percent","value":75}],"methodology":{"ar":"توقع لعام 2027 من تقرير Forrester في 21 أكتوبر 2026، وليس نتيجة مرصودة.","de":"Prognose für 2027 aus Forresters Ausblick vom 21. Oktober 2026, kein beobachtetes Ergebnis.","en":"Forecast for 2027 from Forrester’s 21 October 2026 outlook, not an observed result.","es":"Previsión para 2027 publicada por Forrester el 21 de octubre de 2026, no un resultado observado.","fr":"Prévision pour 2027 publiée par Forrester le 21 octobre 2026, et non résultat observé.","pt":"Previsão para 2027 publicada pela Forrester em 21 de outubro de 2026, não resultado observado.","tr":"Tahmin 2027 yılına ilişkindir; Forrester’ın 21 Ekim 2026 tarihli öngörüsüdür, gerçekleşmiş sonuç değildir."},"sourceUrls":["https://www.forrester.com/press-newsroom/forresters-2027-b2b-go-to-market-predictions-ai-agents-will-influence-75-of-b2b-purchase-decisions/"],"title":{"ar":"تتوقع Forrester أن تؤثر وكلاء الذكاء الاصطناعي في 75% من قرارات الشراء بين الشركات","de":"Forrester prognostiziert, dass KI-Agenten 75 % der B2B-Kaufentscheidungen beeinflussen","en":"Forrester forecasts AI agents will influence 75% of B2B purchase decisions","es":"Forrester prevé que los agentes de IA influirán en el 75% de las decisiones de compra B2B","fr":"Forrester prévoit que les agents IA influenceront 75 % des décisions d’achat B2B","pt":"A Forrester prevê que agentes de IA influenciarão 75% das decisões de compra B2B","tr":"Forrester, yapay zekâ ajanlarının B2B satın alma kararlarının %75’ini etkileyeceğini öngörüyor"},"type":"metrics","updatedAt":"2026-10-21T15:21:23Z"}],"version":1},"data_downloads":[{"formats":{"csv":"https://newsverum.com/api/v1/articles/forrester-2027-b2b-ai-agents-purchase-decisions/data/forecasts-2027?lang=en&format=csv","json":"https://newsverum.com/api/v1/articles/forrester-2027-b2b-ai-agents-purchase-decisions/data/forecasts-2027?lang=en&format=json"},"id":"forecasts-2027"}],"data_types":["metrics"],"editorial_illustration":{"alt":"Conceptual illustration of industry, engineering and logistics 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The firm also expects buyers to double human interactions to validate AI recommendations.","text":"Forrester’s 2027 outlook says business buyers will use agents throughout supplier research and evaluation. The firm also expects buyers to double human interactions to validate AI recommendations.\n\nForrester published its 2027 B2B go-to-market predictions on 21 October, forecasting that AI agents will influence 75% of B2B purchase decisions. The firm expects buyers to use agents for supplier discovery, information gathering and contract-renewal analysis, while autonomous buying remains concentrated in high-volume, low-risk, repeatable purchases.\n\nForrester also predicts that buyers will double human interactions to validate AI-generated recommendations, and that two-thirds of providers will lose deals when buyers cannot verify claims. These are the research firm’s forecasts for 2027, not observed buying outcomes.","title":"Forrester forecasts AI agents will influence 75% of B2B purchase decisions","topics":[],"translations":[{"api_url":"https://newsverum.com/api/v1/articles/forrester-2027-b2b-ai-agents-purchase-decisions?lang=tr","language":"tr","url":"https://newsverum.com/tr/news/forrester-2027-b2b-ai-agents-purchase-decisions"},{"api_url":"https://newsverum.com/api/v1/articles/forrester-2027-b2b-ai-agents-purchase-decisions?lang=en","language":"en","url":"https://newsverum.com/en/news/forrester-2027-b2b-ai-agents-purchase-decisions"},{"api_url":"https://newsverum.com/api/v1/articles/forrester-2027-b2b-ai-agents-purchase-decisions?lang=ar","language":"ar","url":"https://newsverum.com/ar/news/forrester-2027-b2b-ai-agents-purchase-decisions"},{"api_url":"https://newsverum.com/api/v1/articles/forrester-2027-b2b-ai-agents-purchase-decisions?lang=fr","language":"fr","url":"https://newsverum.com/fr/news/forrester-2027-b2b-ai-agents-purchase-decisions"},{"api_url":"https://newsverum.com/api/v1/articles/forrester-2027-b2b-ai-agents-purchase-decisions?lang=es","language":"es","url":"https://newsverum.com/es/news/forrester-2027-b2b-ai-agents-purchase-decisions"},{"api_url":"https://newsverum.com/api/v1/articles/forrester-2027-b2b-ai-agents-purchase-decisions?lang=de","language":"de","url":"https://newsverum.com/de/news/forrester-2027-b2b-ai-agents-purchase-decisions"},{"api_url":"https://newsverum.com/api/v1/articles/forrester-2027-b2b-ai-agents-purchase-decisions?lang=pt","language":"pt","url":"https://newsverum.com/pt/news/forrester-2027-b2b-ai-agents-purchase-decisions"}],"url":"https://newsverum.com/en/news/forrester-2027-b2b-ai-agents-purchase-decisions"},"version":"1"}